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adapa supports World Economic Forum initiative

It takes joint efforts to walk the path of Europe’s green recovery. As adapa aims to accelerate the change for a better world through protective packaging solutions, the group plays an active role in the “Lighthouse on Decarbonizing Food in Europe”. This transformative initiative by the World Economic Forum’s CEO Action Group for the European Green Deal was introduced at The Davos Agenda at the end of January

adapa supports World Economic Forum initiative

adapa supports World Economic Forum initiative on “Decarbonization of Food Systems in Europe”

In a collaborative approach, companies in this lighthouse initiative support the implementation of the European Commission’s “Farm to Fork" Strategy, and a move towards regenerative agriculture, low-carbon food consumption and production at scale on the continent. Building on practical experience, ongoing pilots, and the latest R&D, a joint framework will be developed to identify systemic challenges, end-to-end from farm to fork, that must be addressed to decarbonize food chains in Europe. Throughout the project, the farmer is placed at the centre, yet the lighthouse will look at the entire value chain.

Within the value chain of food systems, innovative packaging solutions play their role in leveraging the potential of reducing the carbon footprint by protecting goods at different stages of food production and supply. “With roughly 5 – 20 %, packaging has a minor influence on the overall carbon footprint of food , but depending on the packed goods, it plays a significant part in reducing and preventing food loss and waste,” explains Michael Schernthaner, CEO adapa Group and member of the World Economic Forum’s CEO Action Group for the European Green Deal.

Among other things, the partners will look at how sustainable and recyclable food packaging solutions can support the “Green Deal” by reducing the carbon footprint of packaging through circular approaches and contributing significantly to the overall reduction of waste in the supply chains. “We at adapa are proud to take an active role and join efforts in identifying scalable solutions to reduce the carbon footprint along the food production. In this collaborative approach, we see the potential to enhance both the knowledge and innovations which will pave the way for a safe and ecologically sustainable supply of goods,” says Michael Schernthaner.

Wiener Neudorf, January 29th, 2021



About adapa

Headquartered in Wiener Neudorf, Austria, adapa Group specialises in innovative, high-quality and made-to-measure high-barrier packaging solutions for the food, aroma protection and pharmaceutical industries. With its integrated chain of added value, from extrusion via print and laminating, to extensive bag and pouch making, the Group, which was founded in 2012, currently generates sales of around EUR 520m, making it one of the top European companies in the industry. adapa employs around 1,900 employees and is made up of 22 production plants in Western and Eastern Europe, all of them highly specialised and each of them enjoying technology-leadership status in their own fields. This centre-of-excellence concept and its holistic sustainable approach make the group an attractive and expert partner for client companies in selected industries.


Media contact:
adapa Holding GesmbH